So it is humbling to find a food stall owner who continues to sell nasi lemak at $1, after 32 years in business.
Madam Zaliah Ishak, 64, has been selling traditional Malay food since 1987 in the heartlands of Toa Payoh, and her offering of the $1-nasi lemak is not a marketing gimmick, but her way of giving back to the community.
Nasi lemak is made up of rice cooked in coconut cream and pandan leaves. It is a complete meal in itself, often accompanied by sweet chili sauce (sambal), fried anchovies (ikan bilis), fried egg, sliced cucumber, and small fried fish known as ikan selar.
At 3am everyday, Madam Zaliah would wake up and start to prepare her daily offerings - not just nasi lemak but other Malay classics like mee rebus, mee siam, lontong and nasi padang. Her unassuming stall, Kedai Makan Muhajirin, opens officially at 6am, but at 5.30am, customers are already waiting in queue.
Born 4th of nine siblings in a Malay kampong, Madam Zaliah learnt cooking from a tender age. She never forgot her humble beginnings.
When she started her food business in 1980, she operated out of a “L-house” in Toa Payoh (a rental one-room flat). Then in 1987, she had a chance to open a proper stall at Block 18 Lorong 7 Toa Payoh.
Even though business has been brisk at 300-500 portions of nasi lemak a day, it is hard to break even, as costs spiral up over the years. To make business viable, dishes besides nasi lemak are sold at regular prices.
After three decades in business, Madam Zaliah continues her arduous routine, working 6 days a week, resting only on Mondays.
“Even when I have an off day, I wake up at 3am. I cannot stop. If I stop, all jam! (referring to her health and wellbeing). Only when I am in Mecca, my mind can rest.”
For her holidays, Mecca is a choice location. Madam Zaliah has went for Hajj twice, and would do an umrah (short pilgrimage) every 2 or 3 years.
And even though she would have cooked for entire days at her stall, Madam Zaliah reveals that she does not shun cooking at home. In fact, once a week, she would continue a family long tradition of cooking her childrens’ favourite dish: nasi bryani.
Kedai Makan Muhajirin is located at 20 Lorong 7 Toa Payoh and is open daily from 6am-1.30pm except Mondays.