Second-generation owner Mr Lai Chee Peng, 58, started his baking career in 1982, at the age of 20, right after finishing his National Service. His father passed away, and suddenly, Mr Lai was thrown into the deep end to continue his family business. He has been a baker ever since.
Baking at Sing Hon Loong is crushingly manual work, divided into two 8-hour shifts - 5am-1pm and 5pm-1am.
There are no written recipes, no daily briefs, and almost zero verbal exchanges between workers, as each baker kneads, cuts, and shapes the dough into bread. At the end of the shift, the bakery would have produced what it needed for the day, almost as if everything came into being through sophisticated AI.
Mr Pan Ah Cheng, 70, who started baking as a teenager, has more than half a century of experience at various bakeries.
Even though he lost his middle finger in a motorcycle accident in 2013, Mr Pan continues his work with an acrobatic finesse. Beneath the sailor-like swagger was an obvious sense of pride in his work - every cut is precise, every movement in and out of the oven, razor sharp. He has chosen not to retire, even though he can afford to.
After ending his A.M. shift around lunchtime, Mr Pan would go for his daily mahjong session at Geylang. But the bakery would remain open for 24 hours.
When queried, Mr Lai or his assistants will rattle off their exact pricing in one breath, ranging between $1.20 to $2.10. But chances are, the regulars already know the prices.
The crustless white Nanyang-style loaf has been a favourite for generations. And there is the “jiam tao roti”, the Hokkien name for the french baguette, which locals love to pair with chicken curry.